Business Operations & Logistics
The Death of the One-Size-Fits-All Sales Process
A big reason half of salespeople don't hit their goals is that they are doing exactly what they were trained to do.
Jason Jordan is a partner at Vantage Point Performance, a sales-management training and development firm, and co-author of Cracking the Sales Management Code (McGraw-Hill, 2012). Jordan also teaches sales and sales management at the University of Virginia's Darden Graduate School of Business.