Thought Leaders
5 Ways to Build Your Personal Brand Every Time You Speak
Lincoln is remembered for the Gettysburg Address. The rest of us live with the impression others take from ordinary conversation.
Jacqueline Whitmore is an etiquette expert and founder of the Protocol School of Palm Beach in Palm Beach, Fla. She is the author of Poised for Success: Mastering the Four Qualities That Distinguish Outstanding Professionals (St. Martin's Press, 2011) and Business Class: Etiquette Essentials for Success at Work (St. Martin's Press, 2005).