Marketing
The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline "Life. Well spent" just didn't cut it. Here's why.
Jacqueline Ball has been the lead creative director and digital strategist at Sozoe Creative since 2015. Her passion for helping brands elevate their visual impact with a design-focused marketing approach dovetails into the industry coverage she provides. In addition, Ball specializes in creating a synergistic relationship between design and the digital marketing space through her focus in Pinterest and Facebook PPC.
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