Building a Business
How to Generate Publicity on a Shoe-String Budget
Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
Ivan Ristic is President and co-founder of Diffusion, a communications agency with offices in New York and London.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Ivan Ristic
Online Presence
How to Separate the PR Pros from the Posers
With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Online Presence
How to Handle Negative Online Reviews
Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.
