Gilad Bechar

In the content game, Apple has no choice but to hop on the content syndication train with Apple News..

A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.

With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.

Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.

While taking a trip with your team is definitely fun, there are also lessons you can learn from the experience.

Here are a few ways to inject your brand's mobile-marketing approach with a shot of startup spirit.

Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of their fingers.

While there is no better time than the present for entrepreneurs to break into the world of mobile, there are some misconceptions that need to be addressed.

Whether you're a mobile startup or a well-established brand, accurately defining your goals is a significant step on your way to mobile success.

Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.

While many brands understand the importance of a strong mobile presence, they do not necessarily know how to get there.

Developing this one skill can help your startup become successful.

Entrepreneurs trying to break into the app industry are presented with their own set of challenges. '