Tech
Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?
Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
Geoffrey Moore is an organizational theorist and management consultant. For the past three decades Moore has been advising executive teams in high tech while serving as a venture partner at Mohr Davidow Ventures. His book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers is now in its third edition.
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