Business Branding
3 Steps to Nail Your Brand Identity and Become Unforgettable to Your Customers
Aspiration, authenticity, and anticipating customer needs are crucial for brand identity.
Francesco Fazio is a Chicago-based Partner for Treacy & Company by Cherry Bekaert and head of its innovation practice. For 20-plus years, he's helped clients launch new ventures with discipline in business, service and experience design.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Francesco Fazio
Building a Business
3 Cognitive Pitfalls That Are Ruining Your Business — How to Unravel the Biases in Decision-Making
By cultivating awareness and grounding actions in deep research, business leaders can overcome these pitfalls and beat their own brains.
Business News
Why Embracing Intrapreneurship Will Cultivate Innovation Within Your Company
Companies stand to gain immensely by cultivating a culture that fosters intrapreneurship.
Online Presence
You Can Be the Next Sensation – How to Use Social Media to Drive Growth
You can revolutionize your marketing strategy by creating brand-aligned partnerships with influencers, crafting narratives that interweave digital and physical experiences and harnessing AI's trend-predicting powers. By channeling these strategies, you can become the next big sensation.
Marketing
Is the Customer Always Right? How to Understand Customer-Centric Thinking to Drive Engagement
"The customer is always right" is not just a rule anymore; it's about exploring why customers want what they want.
Tech
How AI Can Turbocharge Innovation and Help Destroy Your Competition
AI can help your company outcompete the market and stay ahead of the curve.
Business Ideas
How to Leverage ChatGPT to Unlock New Levels of Innovation
ChatGPT has taken the world by storm. Here are some ways it can be incredibly powerful for you.
Building a Business
What The Fastest-Growing Companies Have In Common
Why do some ventures realize strong success and rapid growth while others do not? Common traits are shared among many of the world's fastest-growing companies that others can adopt to succeed in 2023 and beyond.
