Elizabeth Wilson

The invitation is the first glimpse of any big event. Couples are investing more and more on this element of their wedding. If you're creative, this could be the business for you.

Here are 5 ways to reduce your vulnerability during the credit crunch.

Get a grasp on generational marketing with this guide to demographics.

Never stop thinking about marketing--it's the best way to grow your business.

It takes very little to start up but can bring in big bucks. If you have an eye for detail and love parties, weddings and other events, consider this.

It seems like a daunting industry to break into, but you'll be surprised how easily one entrepreneur did it.

A focus on the wedding market offers plenty of opportunities to showcase your best work.

Contrary to what some say, the food does matter. Brides and grooms are catching on and investing in quality service. Summer's the perfect time to get your feet wet as a caterer.

Bridal beauty is a lucrative business you can operate easily from your home.

Wedding DJs do much more than play music. Learn the latest trends in the trade and how you can be successful.

Capture the wedding market with this creative and challenging business startup idea.

Learn how to research the market, i.d. trends, and get a resource guide to help you stay cutting-edge or start up your business today.

As the worker-pay-all model gains momentum, biz owners should learn the pros and cons of voluntary benefits.

Billingsley owned The Stork Club, a once-renowned establishment on the edge of the Upper East Side of Manhattan, where socialites and celebrities jousted for his attention, the best table and the best (read: free) service. But everybody knew that, at least at The Stork Club, Billingsley controlled his customers’ fates. And he did so through […]

As it becomes the new reality

Learn how surf/skate label RVCA scores big by crafting a brand based on lifestyle.

Learn how you can become a billionaire from the man who did it from scratch.

Make sure your financial website contains this list of essentials, avoids easy-to-make mistakes and is visible in the right places.

Make sure your retail website contains this list of essentials, avoids easy-to-make mistakes and is visible in the right places.

Make sure your fitness center website contains this list of essentials, avoids easy-to-make mistakes and is visible in the right places.

Make sure your professional services website contains this list of essentials, avoids easy-to-make mistakes and is visible in the right places.

Make sure your legal website contains this list of essentials, avoids easy-to-make mistakes and is visible in the right places.

Make sure your restaurant website contains this list of essentials, avoids easy-to-make mistakes and is visible in the right places.

A franchise made good by making sure everyone knows its name.

Learn how to approach the bigwigs, forge lasting partnerships with them and make sales even in a tough economy from the authors of Five Minutes With VITO (Making the most of your selling time with the Very Important Top Officer).

No man's land is territory many growing businesses encounter--too small to be big, too big to be small. What you do when you're there could determine whether your business will succeed or fail.

One community bank is leveraging the levity of a name to send a message to consumers: This is an FDIC-insured bank with a sense of humor <i>and</i> it's a safe place for your money.

The CEO and president of HUYA Bioscience International lends an insider's view into her successful ascent to leadership.

Ignore the power of online customer evaluations at your own peril. Get advice from Yelp's CEO and a business owner who's using the online customer reviews to grow her business.