Building a Business
If You Build It, They Will Not Come
Great ideas without equally great promotion are as good as nonexistent.
Edward Hertzman is the founder and publisher of Sourcing Journal, a trade journal covering the apparel and textiles supply chain. He continues to consult widely on sourcing and supply chain matters, and remains in the fashion business as a private label manufacturer and an apparel sourcing agent for several global brands and retailers.
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