Marketing
5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget
When it comes time to discuss the company investment in marketing, make sure you know what efforts are driving sales and which aren't worth the money.
Doug Camplejohn is the CEO and founder of Fliptop, a leader in predictive-analytics applications for business-to-business companies. Before Fliptop, Camplejohn founded two companies, Mi5 Networks and Myplay, and also held senior roles at Apple, Epiphany and Vontu.
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