Doug and Polly White | Page 4

Entrepreneurs, Small Business Experts, Consultants, Speakers at Whitestone Partners

Doug and Polly White are small business experts, speakers and consultants who work with entrepreneurs through Whitestone Partners. They are also co-authors of the book Let Go to GROW, which focuses on growing your business.

More From Doug and Polly White

Building a Business

Behavioral Profiles Are Critical to Hiring Success

Hire 'behaviors,' not just skills, experience and education.

Building a Business

3 Signs Your Company Needs an Intervention

Are you taking out a second mortgage to sustain your struggling company? Uh-oh.

Building a Business

Dare to Be Different — or Watch Your Business Derail

Many things can cause a small business to fail, but the most frequent reason is that the owner has failed to effectively differentiate his or her product or service from the competition.

Building a Business

4 Steps to a Better Management Technique

What are your goals for each employee and your plan to meet them?

Building a Business

10 Ways to Fund Your Small Business

Equity? Debt? Which one is right for you? (Hint: think carefully before taking loans from friends and family).

Building a Business

Does Your Organization Make a Great First Impression?

Has it occurred to you that that great applicant you want is interviewing you even as you're interviewing him?

Building a Business

Ask the Right First Question When You Hire Part-Time Employees

Don't get sabotaged by a candidate who doesn't actually want the part-time job you're offering.

Building a Business

4 Steps to Making Your Mark as a Manager

Breaking down goals and empowering and motivating employees will help them reach and achieve.

Marketing

5 Tips to Get Your Product or Service Noticed

Influences, testimonials and fact-based arguments are all potential friends for the task before you.

Marketing

3 Tips to Follow Before Spending Personal Funds on Marketing

In the short term, you may need to prime the pump. The point is to reach a critical mass.

Marketing

5 Tips to a Better Small-Business Website

The whole point is to entice people to come to your retail establishment.

Building a Business

How Much of What You Are Selling Do You Need to Have Available?

Doing some simple math to determine your optimum product needs can save you big-time.

Building a Business

Should You Work From Home?

Decide what's worse: a work commute or potential distractions at home from your kids and spouse.

Building a Business

5 Tips for Setting Your Optimum Price

The customer perception of the value of your offering may surprise you, but it's what counts the most.

Entrepreneurs

5 Tips to Help You Get Through Your To-Do List

If you have a to-do list, you are ahead of the pack. However, there are ways to make your list and time management plans more effective.

Thought Leaders

Having Problems With a Key Employee? Remember: No One Is Irreplaceable.

Don't be held hostage by a self-made VIP who's wreaking havoc at your company.

Building a Business

Scheduling, Bonuses, Gifts and Parties. Is Your Business Holiday-Ready?

There's still time to put together a plan to make your team happy during the celebratory season.

Building a Business

The One Question on Every Person’s Mind — Do Others Like and Want to Work With Me?

Almost no one works in a vacuum. Here's how to evaluate whether you're earned social endorsement among your peers.

Thought Leaders

Entrepreneurs Turn the Classic Theory of Maslow’s Hierarchy of Needs on its Head

The psychologist put forth that humans are motivated to fulfill their base needs before they are able to pursue higher-level needs.

Building a Business

3 Situations Where Scaling Your Business Isn’t an Option

It's great to grow to the point where you're just managing managers, but that's not always feasible.

Building a Business

A Short Guide to Offering ‘A’ Players No-Interest Loans to Purchase Equity

While you would want to reward the new hire for the future value he or she adds to your business, you don't want to compensate for the existing value he or she didn't help to create.

Building a Business

5 Tips for Developing a Winning Employee Incentive System

Paying out bonuses and offering stock options can benefit your company, but only if you prepare properly.

Human Resources

For Grown-Up Companies, Here Are the 5 Levers to Managing Managers

Many entrepreneurs long for the day when they can hand over much of the daily running of the business to a group of talented managers.

Building a Business

Make Interviewing Job Candidates Less Scary and More Effective With These 10 Tips

Hiring is a vital decision about who to trust with the growth and care of your company.

Marketing

A Primer on Price Splitting: Why You Should Beware

Do you understand the many extra charges you face in this era of searching out the Internet's 'lowest price' ?

Business Accounting

The Perils of Short-Term Business Loans

Sometimes it makes sense to take a loan at brutal interest rates. More often, it's a sign the business is failing and the time has come to cut losses.