Don Debelak

Get your product into the hands of consumers by forming alliances with the right people.

Giving your products visual impact

Protecting your intellectual property

Companies that can help you get your product onto direct-response TV stations and into retail stores

Determine whether your business will succeed by evaluating these six aspects.

Getting the FDA to give your medical invention the thumbs up can be a challenge, so follow this prescription for approval.

This entrepreneur knew her mood-enhancing light bulbs would sell, but she had to convince retailers. How she did it.

Warm retailers up to your new product, even if it's in a category all its own.

Will they come? If you think your invention could be the foundation for a business, here's how to make the leap.

This independent inventor got her product noticed by major retailers and won big. Here's how she did it.

Pair an inventor's idea with your business know-how, and get ready for success.

Two heads are better than one, so why not use a joint venture to get your invention off the ground?

You've got the brains, but you need a product with brawn. Try pairing an inventor's idea with your biz know-how.

This former veterinarian wowed major pet-product retailers and got her invention on their shelves. Here's how.

A local buying program could be the key to getting your product on the shelves of major merchandisers.

Learn how to respond to knockoffs so you can put your product back on top.

How one former veterinarian wowed major pet-product retailers--and got her invention on their shelves

Mail order catalogs can be a startup inventor's surefire route to success.

Want skeptical customers to warm up to your product? Here's the scoop on how to win them over.

It pays to do your homework before signing a licensing agreement.

Want to break into a market full of competitors? No matter how crowded the field, you can still leap way out in front.

Smart partnering can transform a lone inventor into a market force.

With the right marketing plan, your product will blaze trails across the globe.

Find the best way to distribute your product, and you'll rake in the profits.

How to raise the cash you need to boost your product off the ground

Think your product has limited appeal? It may have more potential than you know.

Exhibiting at a trade show or fair can make your new product unforgettable-if you do it right.

How you can revolutionize a stagnant product on a limited budget and still win over your target market

Here's how to get sales of your new product off the ground, using the Internet as your launching pad.

Will competitors' knockoffs destroy your products' edge? Not if you don't let them.