Marketing
Seniors Are a Huge Market but Stop Trying to Scare Them Into Buying
Fear-based marketing to seniors was probably already outdated in the days of "I've fallen and can't get up."
David Inns is CEO and a member of the Board of Directors of GreatCall Inc., the leader in connected health for active aging with a complete portfolio of products and services, including: telehealth services, medication adherence programs, emergency response, fall detection and activity monitoring.
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