Darryl Villacorta is the Social Media Manager at Sprout Social. He has a background in digital media and loves all things related to tech, social media and video. Outside the office, his favorite things include acting, songwriting and writing teleplays.
An examination of Twitter traffic reveals how, and what, was hot during the Oscars but also finds Tinsel Tone is much less likely to engage fans than are more prosaic industries.