Marketing
4 Psychological Techniques That Can Improve Your Product Pricing
The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.
Darian Kovacs is the principal/director of Strategy at Jelly Marketing and a marketing professor at Trinity Western University. He has worked with various local, national and global brands building and executing on their digital and PR strategy. Recently, he taught a series of series of workshops for the BBB on the topics of social media, digital ads and public relations.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Darian Kovacs
