Thought Leaders
When Larger Rivals Come for Your Business, Use These 6 Tactics to Stay Ahead
For smaller businesses facing off with larger rivals, your counter strategies spring from your value proposition and company culture.
Curtis Thornhill, CEO and founder, Apt Marketing, helps businesses to connect with customers in more efficient and meaningful ways. He believes that marketing is fundamentally about relationship building and that data is best used to help companies craft messaging that speaks directly to people.
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