Building a Business
Why Content Is a C-Suite Level Issue in the Age of AI
AI isn't transforming businesses — content is, and this article shows six reasons content strategy now belongs in the C-suite.
Colleen Jones is president of the award-winning firm Content Science, which has advised hundreds of the world's top brands and Fortune 500 companies. Colleen wrote the highly rated book The Content Advantage: Succeed at Digital Business with Effective Content, now in its third edition.
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