Building a Business
3 Secrets to Finding High-Growth Consumer Groups
The consumers who can drive high growth are right in front of marketers who seem unable to see them.
César M. Melgoza is founder and chief executive officer of Miami-based Geoscape, a business intelligence company that's helped dozens of leading brands grow their multicultural customer base. Melgoza is a leading innovator and thought leader on business strategy, consumer insights and public policy.
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