Tech
CRM Sales Are Through the Roof. So, Why Aren’t Your Sellers Using It? One Big Reason.
The problem with CRM systems is that they aren't built on methodology. They're just a system of record.
Byron Matthews is president and chief executive officer of Miller Heiman Group, a sales training, consulting, technology and research company. Before Miller Heiman, he served in senior sales positions at Accenture, Mercer and Aflac. Matthews frequently speaks about the discipline of sales and what the future of selling looks like.
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