Building a Business
Is Your Business Idea Worth Pursuing? 3 Tips to Avoid the Most Common Reason For Failure
Check out these front-end market research tips that will help you determine whether your venture ideas are worth pursuing.
Bradley George is an associate professor of Entrepreneurship at Babson College and the faculty advisor for the John E. and Alice L. Butler Launch Pad at Babson, an ecosystem that helps entrepreneurs turn ideas into reality.
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