Barbara Findlay Schenck

Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?

Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality.

Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.

Does your website look as good on a mobile device as it does on a TV? If not, digital design expert Janine Warner tells what changes you need to make and why.

Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.

Tsh Oxenreider earns a full-time income from six blogs that she's turned into an empire. Learn her tips for breaking through in a universe of over 180 million blogs.

When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.

Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.

Tips to use five-step procedures as a management tool to improve your business.

How do you attract customers in a crowded online market? Here's how reciprocal liking can help generate loyalty in seven easy steps.

The try-before-you-buy business model can work -- if you can monetize your offerings.

Sooner or later, most businesses will have to reshape their clientele. Here are some tips for doing it with finesse.

How to stake and protect your claim when it comes to intellectual property.

Follow this five-step action plan when circumstances force a change to your usual routine.

There are better ways to close sales without bleeding your bottom line.

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.

Give your campaigns a boost with these no-cost tools.

Sampling isn't just for ice cream shops--put the technique to work for your business.

A graceful parting with difficult clients requires finesse, but it can be done.

Get customers out of a holding pattern with a top-notch campaign.

Learn how to sell yourself to prospects in 6 simple steps.

Successful businesses deliver on all 3 fronts to win and keep customers.

To increase sales, learn what customers want to buy.

Help your business become 'it' with a great tagline.