Marketing
Don’t Discount the Power of Coupons In Your Mobile Strategy
Consumers like special offers and loyaty programs for use with mobile wallet apps.
A pioneer in mobile marketing for more than 15 years, Alex Campbell is highly regarded in the industry as a champion for the value of mobile as a viable discipline for marketers. Alex co-founded Vibes in 1998, back when mobile phones were just for calling people. Today, Vibes works with some of the biggest brands in the industry – like The Gap, Verizon, and Home Depot – to help them better engage with customers and influence purchasing behavior using mobile marketing.
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