Building a Business
The Problem With Founder Paranoia
It can be extremely challenging for entrepreneurs to give up control, but in order to grow, you need to learn to delegate.
Adina Grigore is the founder of S.W. Basics, a Brooklyn-based natural products company that makes an all-natural and sustainable skincare line. The idea for S.W. Basics came to her after she finished her education in holistic nutrition in 2007 and founded a grassroots health information company at the age of 23. Today, she's never been so happy to have been blessed with sensitive skin -- and a zeal for entrepreneurship.
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More From Adina Grigore
Entrepreneurs
Let’s Stop Fetishizing Entrepreneurs’ Hours
Working 18-hour days is not a badge of honor. Instead of being a success strategy, it will only lead to fatigue and burn out.
Building a Business
What I Learned From Being an Accidental Copycat
Did Melania plagiarize Michelle (and, if so, why her instead of Pat Nixon or Nancy Reagan?) or are we all just recycling and reusing good lines?
Human Resources
How to Deal With a Quitter
It can be disheartening when someone quits your company, the one you built and believe in. Here is how to handle it with grace.
Building a Business
What People Don’t Tell Entrepreneurs About Investors
They are basically all the same. Here is what I am doing about it.
Building a Business
What It’s Like to Transition From Founder to CEO
It's about getting your head out of the clouds and your feet planted firmly on the ground.
Marketing
The Challenges of Doing the Publicity Circuit for Your Business
Between the talks, workshops, interviews and events, speaking constantly about your business can be a bit of a grind.
Building a Business
Zen and the Art of Talking Smack
Every young company goes through this smack-talking phase, but it's important to make sure to think through where criticisms are coming from and that they really matter.
Entrepreneurs
What Balance Really Means When You’re an Entrepreneur
Work-life balance doesn't necessarily equate to long walks, intense meditations, cleanses and bubble baths with glasses of red wine on weekends.
Building a Business
The Crossroads of Profitability: What Now?
For entrepreneurs, finally getting into the black is a huge accomplishment. But it can also be a stressful problem.
Building a Business
How to Write a Book While Running Your Startup
Writing a book while running a company is exhausting. But if done correctly, it can help build both your personal and business brand.
Building a Business
Want to Land a Massive Retail Deal? Be Careful What You Wish For.
While many entrepreneurs would love to be in the Targets and Walmarts of the world, it can be an extremely stressful time.
Building a Business
The Trouble With Scaling for ‘Hand-Crafted’ Entrepreneurs
The last thing an entrepreneur ever wants to say is 'I'm sorry we can't take that order for 10,000 units, because we can't make it all in time.'
Marketing
How I Finally Snagged My Dream Domain Name
One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Building a Business
Growing Pains: How Expansion Causes Startups to Lose Customers
The founder of skincare line S.W. Basics discusses how she has to sacrifice clients in order to gain others and how to deal with it.
Thought Leaders
How to Get Your Startup Past the Debbie Downers
After skincare line S.W. Basics met with Target, the founder got a mixed receptions: some people cheered and others were scared for her business. Here is how she dealt with it.
Building a Business
The Awkward Tween Stage: When a Company Isn’t a Startup or a Big-Name Business
This in-between stage for a company can be challenging. The founder of S.W. Basics Adina Grigore discusses the issues and frustrations she is facing as a pre-teen company.
Building a Business
What a CFO Taught My Startup About Projections
From hockey-stick growth to flat lines, projections can run the gamut. For our series The Grind, the founder of S.W. Basics offers up advice about how she handled these, at times, elusive forecasts.
Building a Business
Want to Work at a Startup? Here Is How.
For our series The Grind, the founder of S.W. Basics offers up advice on how to catch the attention of startup founders.
Marketing
Why Your Business’s Name Doesn’t Matter as Much as You Think
The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
Business Accounting
How the Founder of S.W. Basics Got Her Confidence Back
When you are looking to raise growth funding, you'll often have to answer extremely tough questions about your business and yourself. Here's how one business owner rediscovered just how important it is to be confident.
Building a Business
From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies
S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
