Saumyangi Yadav
Bio
Latest
Brands 3.0: Gen Z, AI-first Brands, Bharat Consumers will Drive 2026
In an exclusive conversation, Fireside Ventures' Vinay Singh outlines why Gen Z, AI and emerging India will dominate consumer trends in 2026, as the firm closes its INR 2,265 crore Fund IV
Black Friday Sales: D2C Brands Report Record Growth This Year
Black Friday has firmly entered India's retail calendar, driving 1.2x–1.4x traffic spikes, 150% jumps in add-to-carts, and an estimated USD 7–8 billion in sales, with 90% of Indian brands now participating
India's Fastest Consumer Growth is Coming from Tier-2 and 3 Cities
Bain, Deloitte and other analysts point to a decisive shift in purchasing power beyond metros. With USD 400 billion in creator-influenced spend and booming digital payments, smaller cities are becoming India's D2C engine
The AI Playbook Behind India's New-Age Consumer Brands
With smart discovery, personalised recommendations, and leaner acquisition, AI is rapidly redefining the growth strategy of India's consumer brands
EdTech Sector to Grow as Parents Spend More on Children
A new consumer report shows that rising child budgets and stronger demand is pushing EdTech into its next phase, and brands are responding
How Rising Domestic Demand is Reshaping India's D2C Coffee Market
As domestic consumption climbs past 30%, India's young coffee drinkers are pushing brands toward omnichannel strategies, easy-brew formats, and a new playbook built on accessibility and convenience
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