Do We Really Want One-Person Unicorns? Why solo-founder unicorns may not be worth chasing

By Yasin Altaf Edited by Patricia Cullen

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Ever since Sam Altman floated the prediction that we could see the rise of the one-person tech unicorn, the start-up world has been fixated on the idea. Investors and founders alike are asking: what happens if a single person, armed with AI tools, can build a billion-dollar company? On the surface, the numbers make this vision seem plausible. Lovable, the Swedish start-up, reached a $1.8bn valuation with a team of just 35. The pace of AI innovation is so fast that we could see unicorns built by teams of fewer than 10 in the very near future. Some speculate that within the next year, a single founder and their AI "co-pilots" could be enough to cross the billion-dollar line. But should this be celebrated? Beyond the headlines and hype, we need to ask: what is the actual value of a unicorn with just one founder and one employee?

Why one-person unicorns ring alarm bells
First, one-person unicorns are unlikely to produce great products and code. Innovation happens through collaboration, iteration, and healthy debate. A solo founder leaning too heavily on AI tools may generate products that look polished at first glance but lack depth, robustness, and scalability. Without diverse human perspectives, these products risk being brittle - shiny prototypes that cannot withstand the test of time or the complexity of global markets.

Second, one-person unicorns are not going to produce great companies. A business is more than its product. It is about culture, leadership, and the ability to inspire people to rally behind a mission. A founder with no team cannot build resilience, succession planning, or trust with investors, partners, or customers. To deliver world-class products and services, you need people with different mindsets - people who challenge assumptions, question strategy, and bring in fresh perspectives. Companies are living organisms, not codebases, and they require more than one brain to grow.

Third, one-person unicorns won't help the economy or local ecosystems. Start-ups create value not just by raising capital or booking revenue, but by employing people, paying taxes, and strengthening supply chains. A unicorn with one employee does almost nothing for job creation, regional growth, or community development. Over the past decade, governments have supported tech with favourable policies precisely because it drives employment and prosperity. If AI-enabled unicorns cut humans out of the equation, policymakers will be right to ask: what's the point?

Capital efficiency isn't everything
Capital efficiency should absolutely be celebrated. Founders who can achieve more with less deserve recognition, especially in today's funding climate. But we cannot confuse lean teams with no teams. Even Lovable, after hitting unicorn status, has begun hiring aggressively across departments. The reality is that great companies eventually need great teams. The myth of the one-person unicorn risks distracting us from this truth. It may play well on social media, but it is not a sustainable model for building enduring businesses or resilient economies. Instead of fetishising the solo founder with an AI stack, we should be asking how AI can empower human teams to go further, faster.

What we should be building instead
The real opportunity is the rise of the AI-augmented team. This is not about replacing people, but about equipping small, talented groups with AI tools that amplify their productivity and creativity. Imagine a five-person startup that can move at the speed of a fifty-person team. Or a ten-person scale-up that can serve millions of users worldwide without ballooning costs. These are the kinds of companies that will shape the future. They will still build cultures, create jobs, and contribute to local ecosystems, but they will also be leaner and faster than their predecessors. They will use AI not as a crutch, but as an accelerator. And they will be the ones to produce products that are both innovative and sustainable.

A more human vision of the AI future
AI will change the start-up landscape forever. It will lower barriers to entry, reduce costs, and help founders get from zero to one faster than ever before. But the goal should not be to eliminate people from the equation entirely. The goal should be to create better companies, companies that are agile, resilient and capable of delivering long-term value. Rather than chasing the dream of the one-person unicorn, we should celebrate the teams that are using AI to build smarter, stronger, more impactful businesses. These are the companies that will truly move industries forward. Leaner, faster, yes. But still fundamentally human.

Yasin Altaf

Executive Director of GoodCore Software

Yasin Altaf is a co-founder of GoodCore Software, a leading software development company in the UK. With an entrepreneurial career of 20+ years and extensive experience in the B2B and tech industries, Yasin specializes in helping businesses overcome complex technological challenges.
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