Entrepreneur UK's London 100: Unndr From £5k to £2M—Unndr is reshaping lingerie with a viral subscription model

By Patricia Cullen

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media.

Unndr
Unndr founder, Sofia Panwar

Industry: Fashion
Unndr is the UK's first monthly lingerie subscription business.

Launched two years ago with £5,000 savings that founder Sofia invested in stock and branding, Unndr now has 4,000+ monthly subscribers, has accumulated over 300,000 social media followers in the last six months alone, and has made £2m revenue in its first two years — with no outside investment.

Patricia Cullen

Features Writer

Money & Finance

Founders Obsess Over Cash Flow — But There's a Threat That's Even More Dangerous

There's a silent business risk every entrepreneur underestimates, and it can shut you down faster than a cash crunch.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Fundraising

4 Trends In Fundraising That Will Impact the Future of Philanthropy

Increasing the success of your nonprofit requires you to adapt to changes.

Business News

Still Debating a 9-to-5 vs. Side Hustle? That's the Wrong Question to Ask

In today's uncertain job market, relying on a single income stream can feel risky — that's why more professionals are embracing a hybrid career.

Health & Wellness

10 Habits That Will Completely Transform Your Life and Business in 2026

The best habits aren't about optimization. They're about sustainability, resilience and showing up as the healthiest, happiest version of you

Business News

Walmart Sales Are Up. Here's Why That Matters.

New quarterly results show Walmart winning in a holiday season many analysts expect to be soft.