Company Overview

Zift Solutions (now operating as Unifyr) delivers an integrated Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) platform, enabling companies to streamline channel sales, marketing, and operations within a single ecosystem. The platform’s unified approach is especially relevant for franchises and multi-location enterprises, supporting every stage from onboarding to partner enablement, lead generation, campaign management, and reporting.

Services Offered

• All-in-one PRM, TCMA, and Learning Management System (LMS) platform for partner and channel management
• Tools for onboarding, training, incentivizing, and activating partners using automated, AI-driven workflows
• Channel sales and marketing campaign management, including co-marketing content, fund management, and analytics
• Analytics, reporting, and pipeline visibility tools for tracking partner performance and business impact

Value Proposition

• Industry Specialization: Primarily serves technology, cybersecurity, and other sectors with robust needs for channel and partner management; scalable from startups to large enterprises and is suitable for franchise networks and multi-location brands.
• Key Benefits:
  • Centralizes partner data and communication, fostering engagement and accelerated onboarding.
  • Automates and personalizes partner co-marketing, campaign execution, and incentive programs, increasing partner participation and campaign effectiveness.
  • Provides advanced analytics and predictive insights to enhance partner performance and overall channel health.
• Franchise Expertise: While the platform’s channel management capabilities align closely with common franchise system requirements (onboarding, distributed marketing, performance tracking), there is no public evidence of explicit franchise-specific case studies or vertical-exclusive modules. However, the platform’s flexibility, scalability, and industry recognitions have made it a trusted solution for large distributed organizations, potentially including franchise networks.