Company Overview

Vision Map®, a product of Morrow Hill, is a data analytics and mapping platform designed to empower franchise systems and multi-location businesses with actionable insights for expansion and operational optimization. It leverages real-time data visualization and customizable territory mapping to support franchise decision-makers seeking efficient market coverage and growth.

Services Offered

• Real-time data analytics with customizable mapping and territory management for franchise sales and operations.
• Market and site analysis using psychographic and demographic data integrations (e.g., Experian Mosaics).
• Custom dashboards and automated reporting to track metrics critical to franchise growth and performance.
• Portfolio-wide insights and competitive modeling for lease management, site selection, and operational improvements.

Value Proposition

• Industry Specialization: Focuses on franchise systems, retail, office, and multi-site operations.
• Key Benefits:
  • Provides franchise owners data-driven insights for optimized territory structure and market coverage, reducing overlap and maximizing sales opportunities.
  • Enables faster, more strategic site selection and expansion planning, streamlining growth for both emerging and established franchise brands.
  • Delivers cost savings and flexibility by centralizing real estate data and analytics, helping improve decision-making and lease negotiations at scale.
• Franchise Expertise: Vision Map is part of Morrow Hill, an IFA Preferred Supplier member recognized for its exclusive tenant representation and track record with major franchise brands. The platform is frequently highlighted in franchise-specific case studies and events, underlining its alignment with franchise industry needs.