Company Snapshot

• Year Founded: 2019 (via merger of BB\&T and SunTrust
• Headquarters Location: Charlotte, North Carolina
• Ownership: Public (NYSE: TFC)
• Key Executives: William H. Rogers Jr. (Chairman \& CEO)
• Number of Locations: Approximately 1,900+ branches, 2,800+ ATM
• Public Contact: MajorBrands@Truist.com; Phone: 404-579-8621 (franchise lending), General contact via truist.com/contact-us

Company Overview

Truist Financial Corporation is a top-10 U.S. commercial bank providing a wide array of financial services to both individuals and businesses across 17 states and Washington, D.C. The company’s core mission is to inspire and build better lives and communities, with a focus on offering solutions tailored to business and franchise growth needs. Truist serves over 15 million clients with a comprehensive suite of banking, lending, capital markets, and wealth management services.

Services Offered

• Franchise lending, including acquisition, expansion, and equipment loans for franchisees (notably in QSR such as McDonald's)
• Commercial banking solutions: lines of credit, working capital, real estate finance, and specialized lending
• Treasury management, cash flow optimization, and payments solutions
• Wealth management and business advisory services for franchise owners and multi-unit operators

Value Proposition

• Industry Specialization: Specializes in franchise finance, with a legacy of over 30 years as a preferred lender for major brands such as McDonald's, and a broad reach across QSR, retail, and other sectors.
• Key Benefits:
  • Enables rapid franchise growth and remodels through access to structured lending and high loan-to-value options.
  • Provides strategic financial counsel and custom funding structures for franchise system expansion.
  • Leverages industry knowledge for streamlined, client-focused service and experienced underwriting in franchising.
• Franchise Expertise: Longstanding relationships with franchise brands (notably McDonald’s), dedicated franchise lending teams, and purpose-built resources—demonstrating expertise through proven case histories and sector longevity.

This profile gives franchise owners an objective assessment of Truist’s sizeable presence, specialized lending capability, and established leadership in franchise finance and advisory markets.