Public Relations

Company Snapshot

• Year Founded: 2013
• Headquarters Location: Munster, Indiana
• Ownership: Private; affiliated with iFranchise Group
• Key Executives: Terry Powell (Founder), Jayson Pearl (President)
• Number of Locations: 1 main office
• Public Contact: Phone: (708) 249-1090; Email: info@topfiremedia.com

Company Overview

TopFire Media is a specialized integrated franchise marketing agency that provides expert digital marketing and public relations services to franchise systems across the United States and internationally. Their mission centers on supporting franchise growth and brand development through customized strategies tailored to the challenges and opportunities unique to franchisors and multi-unit businesses.

Services Offered

• Franchise development marketing, lead generation, and PR for brands scaling nationally or regionally
• Digital marketing, including SEO, PPC, local and national campaigns for franchise brands
• Corporate and franchise website creation, analytics, and conversion optimization
• Content development, thought leadership, and campaign management focused on franchise sales and business expansion

Value Proposition

• Industry Specialization: TopFire Media specializes in franchise systems, primarily serving QSR (Quick Service Restaurants), retail, service, and B2B brands with a deep emphasis on franchise development and marketing.
• Key Benefits: Streamlines franchise lead generation and recruitment; integrates PR, digital, and local marketing for strong brand visibility. Offers franchise-specific marketing materials, KPIs, and analytics to measure growth and ROI. Provides scalable campaigns that adapt to the growth trajectory of franchise networks.
• Franchise Expertise: Recognized as one of Entrepreneur Magazine's Top Franchise Development Marketing Suppliers for seven consecutive years. Backed by the iFranchise Group, TopFire Media brings substantial hands-on franchise consulting knowledge and resources. Their website features resources, case studies, and whitepapers focused specifically on franchise marketing challenges and best practices.