Brokerage, Coaching

Company Overview

The Franchise Player is a franchise brokerage and coaching firm on a mission to help underrepresented entrepreneurs—particularly in the African American community—become successful franchise owners and build wealth through business ownership. The company provides education, personalized guidance, and access to vetted franchise opportunities, supporting franchise candidates through every step from discovery to operation.

Services Offered

• Franchise brokerage services to help match aspiring franchisees with brands suited to their goals and resources
• One-on-one business and franchise coaching led by industry veteran Tarji Carter
• Franchise education through proprietary courses such as "The Rookie Playbook" and specialized workshops
• Networking, events, and investor/operator matching, notably via The Franchise Game symposium and trade show

Value Proposition

• Industry Specialization: Focuses on serving underrepresented entrepreneurs—including but not limited to the African American community—and supports clients across industries such as QSR, retail, services, and more.
• Key Benefits:
  • Provides individualized franchise matching and personalized guidance throughout the ownership journey
  • Delivers franchise-specific education addressing financing, operations, team building, site selection, and more
  • Empowers clients to access an exclusive network of franchise opportunities, industry experts, and practical resources
• Franchise Expertise: Led by Tarji Carter, a franchise veteran with 15+ years of experience spanning global brands (e.g., Cinnabon, Dunkin’), and co-creator of The Franchise Game—the first African American franchise symposium and trade show. The company frequently cites experience working with diverse business models and provides ongoing education and case studies tailored to franchisees.