Public Relations

Company Snapshot

• Year Founded: 1999
• Headquarters Location: Dallas, Texas
• Ownership: Private
• Key Executives: Suzanne Miller (President \& Founder)
• Number of Locations: Primary office in Dallas; also serves clients nationally
• Public Contact: General phone and email available via official website

Company Overview

SPM Communications is an award-winning public relations and communications agency specializing in promoting and protecting the reputation of food, restaurant, retail, and franchise brands nationwide. The firm’s core mission is to leverage strategic PR, social media, influencer marketing, and crisis management to support the growth and resilience of multi-unit franchise systems and consumer-facing businesses.

Services Offered

• Media relations, media event coordination, and press outreach (national/local coverage, tours, news releases)
• Crisis management, including crisis planning, media training, and real-time issue navigation
• Franchise development PR, including franchisee communications strategies and employee relations
• Social media strategy and influencer marketing, covering campaign creation, content development, community management, and paid social

Value Proposition

• Industry Specialization: Focuses on food, restaurant, retail, franchise, wellness, lifestyle, and hospitality sectors, with deep experience in national and multi-unit franchise systems.
• Key Benefits:
  • Enhances brand visibility and consumer awareness across national and local markets.
  • Strengthens franchisee and employee engagement through tailored communications and internal relations programs.
  • Provides proven crisis and reputation management, safeguarding the public image and operational continuity of franchise brands.
• Franchise Expertise: SPM Communications is recognized among top franchise PR suppliers, frequently serves industry-leading franchise systems (e.g., Chuck E. Cheese, Nothing Bundt Cakes, Gold’s Gym, Cicis), and offers dedicated resources such as franchise-focused case studies and protocols for strengthening franchisor-franchisee relationships.