Marketing & Advertising

Company Overview

Silvercrest is a technology-driven marketing agency specializing in delivering tailored marketing and media solutions for franchise and multi-unit organizations. The company leverages proprietary technology and data aggregation within its Local Marketing Automation Platform (LMap) to facilitate streamlined, scalable marketing operations for brands seeking national consistency and local relevance.

Services Offered

• Proprietary cloud-based Local Marketing Automation Platform (LMap) for franchise marketing management
• Automated media planning, buying, and creative versioning, including localized advertising and promotional materials
• Tools for territory management, print-on-demand, coupon/barcode scanning, and national ad fund budget allocation
• Event and grand opening automation, plus specialty products \& apparel fulfillment for franchise networks

Value Proposition

• Industry Specialization: Focused on multi-unit and franchise organizations across QSR, retail, tax services, print, and home services sectors.
• Key Benefits:
  • Centralizes and automates all franchise marketing activities in a single, user-friendly cloud platform, reducing errors and saving time for operators.
  • Empowers franchisees with local customization while maintaining brand compliance and leveraging robust data analytics for marketing ROI.
  • Streamlines creative production, media buying, event execution, and reporting for national and local initiatives.
• Franchise Expertise: Silvercrest serves more than 30 top franchise brands including Great Clips, Liberty Tax, Rent-A-Center, PostNet, Waba Grill, and Ziebart. The platform hosts over 50,000 franchisees monthly, with ongoing participation in franchise-specific case studies and marketing solutions tailored for franchisor needs.