Public Relations

Company Snapshot

• Year Founded: 1984
• Headquarters Location: Chicago, IL
• Ownership: Private
• Key Executives: Rhonda Sanderson (Founder and President)
• Number of Locations: Not specified (operates as a boutique agency based in Chicago)
• Public Contact:
  • Phone: (312) 829-4350
  • Email: info@sandersonpr.com

Company Overview

Sanderson \& Associates is a public relations firm specializing in franchise systems and national brands, providing comprehensive publicity and marketing communications services since 1984. The company’s expertise centers on helping franchisors expand brand awareness, attract new franchisees, and communicate effectively with stakeholders through traditional and digital media campaigns.

Services Offered

• Strategic public relations campaigns and national publicity placement tailored to franchise systems
• Media relations: press kits, media training, crisis communication, and ethics consultation
• Social and online media campaigns, including digital placements and video production
• Development of marketing materials and multimedia content to support franchise growth

Value Proposition

• Industry Specialization: Exclusively focused on the franchise industry and franchise suppliers, supporting brands across diverse sectors including QSR, home services, retail, and more.
• Key Benefits:
  • Raises national and local visibility for franchise systems to attract both customers and prospective franchisees.
  • Delivers franchise-specific crisis management and ethical guidance for brand protection.
  • Provides highly personalized support to a select roster, ensuring tailored strategies and direct executive involvement.[^9]
• Franchise Expertise: Longstanding reputation as a top franchise PR supplier, demonstrated by repeated Entrepreneur magazine rankings and decades of service to well-known franchise brands. Founder Rhonda Sanderson is a recognized franchise expert, active in the International Franchise Association and frequently featured in industry media.