Marketing

Company Overview

RevLocal, now a part of Hibu Inc., specializes in digital marketing solutions tailored for local businesses and multi-location brands, including franchises. The company’s mission is to help clients compete effectively against larger brands by generating online visibility, web traffic, and leads through an integrated marketing platform.

Services Offered

• Comprehensive local search marketing, including business listings, locally optimized microsites, and lead tracking
• Organic SEO plans to enhance online visibility for franchises and individual locations
• Paid advertising, including display ads and Amazon Display Ads to reach targeted audiences
• Website development, including fully integrated and mobile-optimized sites designed to drive lead generation
• Reputation management and review monitoring tools for multi-location businesses
• Social media strategy and campaign management to build local brand loyalty

Value Proposition

• Industry Specialization: Serves a broad range of industries with specific expertise in multi-location companies and franchises, including QSR, retail, and home services.
• Key Benefits:
  • Streamlines digital marketing execution for multi-location brands with centralized strategy and local adaptation.
  • Enhances online visibility and manages reputation to drive local foot traffic and increase leads for franchise locations.
  • Offers scalable solutions and dedicated support from strategists familiar with franchise system challenges.
• Franchise Expertise: Demonstrated success with national franchise clients like Scenthound (dog grooming), providing tailored marketing strategies for expansion and member growth. Publishes franchise-relevant case studies and adapts platforms to franchise-specific needs such as co-op marketing dollars utilization and location-level reporting.