Company Overview

Purple Penguin Digital specializes in franchise-focused digital marketing, offering tailored strategies that help franchise systems and individual locations increase visibility, attract leads, and drive revenue growth. With a strong emphasis on transparency, data-driven results, and local market expertise, the agency positions itself as a loyal partner to both emerging and established multi-unit franchise brands.

Services Offered

• Strategic franchise and local digital marketing campaigns across paid search, display, and social media platforms
• Reputation management, online presence optimization, and local directory listings including Google Business Profile
• Organic social media development, blogging, email marketing, and content creation
• Analytics dashboard, campaign reporting, web design, brand graphics, and creative services

Value Proposition

• Industry Specialization: Deep expertise in franchise marketing, working with franchisors, multi-unit owners, and local franchisees in diverse verticals such as QSR, retail, home services, and emerging brands.
• Key Benefits:
  • Streamlines and localizes digital marketing to drive leads and engagement for individual franchise locations.
  • Delivers data-driven insights with transparent reporting and no long-term contracts, supporting better ROI and flexibility.
  • Enhances reputation management, social engagement, and customer retention through customized campaigns and personal client support.
• Franchise Expertise: The agency is recognized by franchise associations (IFA member, VetFran sponsor) and has published franchise-specific marketing content, case studies, and whitepapers; it boasts a 96% client retention rate and results from campaigns for top North American franchise brands.