Marketing & Advertising

Company Snapshot

• Year Founded: 1996
• Headquarters Location: Traverse City, Michigan
• Ownership: Private
• Key Executives: Fernando Meza (CEO)
• Number of Locations: 1 (Traverse City, MI)
• Public Contact:
  • Phone: (231) 922-9977
  • Email: info@oneupweb.com

Company Overview

Oneupweb is a full-service digital marketing agency that partners with businesses to drive measurable growth and brand engagement. With nearly three decades of experience, Oneupweb offers data-driven strategies and hands-on support, aiming to help both in-house marketers and business leaders achieve ambitious goals and connect meaningfully with their audiences.

Services Offered

• Holistic digital marketing strategy, including consulting and campaign execution tailored to business goals
• Search engine optimization (SEO) and content development to improve visibility and lead generation
• Social media marketing and paid advertising designed to grow brand reach and customer engagement
• Web design, development, and analytics to deliver user-friendly, conversion-optimized experiences

Value Proposition

• Industry Specialization: Serves a broad range of industries, including B2B, healthcare, home services, and retail; the agency highlights experience supporting both multi-location brands and franchises.
• Key Benefits:
  • Delivers scalable marketing solutions that align with the operational complexity and branding needs of franchise systems.
  • Provides robust data analytics and transparent reporting to optimize spend and maximize ROI for each franchise location.
  • Offers flexible support models, from discrete projects to ongoing retainers, allowing franchise owners to adapt marketing strategies as their business evolves.
• Franchise Expertise: The company's portfolio includes documented success stories with franchise brands such as The Lash Lounge, demonstrating an understanding of franchise marketing challenges and outcomes.