Events, Conferences

Company Snapshot

• Year Founded: 2000
• Headquarters Location: San Jose, California
• Ownership: Private; operated by Franchise Update Media
• Key Executives: Michael Bigus (noted executive), operated under Franchise Update Media leadership; CEO and executive team information generally attributed to Franchise Update Media
• Number of Locations: Single annual event; over 2,600 attendees in 2025, representing more than 1,000 franchisee organizations and 300+ brands
• Public Contact: Website: www.multiunitfranchisingconference.com; Phone (parent): (408) 402‑5681

Company Overview

The Multi-Unit Franchising Conference (MUFC), owned and produced by Franchise Update Media, is the premier annual event designed exclusively for multi-unit franchisees and industry stakeholders. The event serves as a hub for franchise owners, operators, and professionals to network, share best practices, and gain actionable insights for driving growth across franchise systems.

Services Offered

• Multi-day annual conference focused on trends, leadership, operations, and growth in franchising.
• Curated keynote sessions, panel discussions, and workshops tailored for multi-unit and multi-brand franchisees.
• Dedicated networking and peer-to-peer learning experiences including advisory-board–vetted sessions and franchisee-only forums.
• Extensive exhibit hall featuring top franchise brands and vetted suppliers, offering opportunities to explore new brands, source services, and expand portfolios.

Value Proposition

• Industry Specialization: Focused on all franchise sectors including food, hospitality, retail, and services, with a heavy emphasis on multi-unit operations.
• Key Benefits:
  • Creates unparalleled networking opportunities and access to industry leaders, fostering peer learning and strategic partnerships.
  • Provides education and solutions specific to the operational and growth challenges of multi-unit franchise owners (e.g., expansion, financing, leadership).
  • Enables discovery of new brands and vetted supplier solutions in a single event, facilitating efficient portfolio growth and optimization.
• Franchise Expertise: Led by an advisory board of top multi-unit franchisees, the agenda is built for and by active franchise operators. The conference consistently features case studies, panels, and breakout sessions with current multi-unit and multi-brand franchisees, highlighting real-world best practices and experiences within the franchise industry.