Mindstream Media Group

Mindstream Media Group

Marketing

Media strategy, planning, buying, and connecting campaign analytics

Company Overview

Mindstream Media Group is an integrated, full-service media agency that delivers data-driven media planning and execution across digital and traditional channels. The agency’s core mission is to help brands, including multi-location and franchise businesses, achieve measurable growth by revolutionizing their strategies through tailored, omnichannel media solutions.

Services Offered

  • Holistic media planning and buying: Digital, programmatic, TV, radio, out-of-home, and paid social
  • Data and analytics consulting: Audience segmentation, business insights, customer journey mapping, and campaign performance reporting
  • Local and franchise media solutions: Local listings management and social media support for franchise systems
  • Strategic media execution: From competitive review to executing omnichannel campaigns at scale

Value Proposition

  • Industry Specialization: Mindstream serves multi-location, retail, QSR, and franchise brands as well as national advertisers—demonstrated by case studies in food, retail, and service sectors (e.g., Smoothie King).
  • Key Benefits:
    • Empowers franchise owners with localized media strategies that drive engagement at the unit level and boost system-wide growth.
    • Provides franchise-specific analytics and reporting to streamline marketing ROI measurement, including integrated dashboards for multi-location brands.
    • Delivers seamless campaign execution from planning to buy, supporting consistent brand presence and cooperative marketing efforts.
  • Franchise Expertise: Mindstream Media Group features franchise case studies (such as the Smoothie King product launch) and publishes resources tailored for franchise marketers, including a Local Social Media Series designed for enhancing local franchise visibility and engagement.

Company Snapshot

Year Founded

1995

Headquarters Locations

Dallas , TX

Key Executives

Eric Schaefer, CEO; Zac Keeney, President

Number of Locations

1-10

Public Contact

zkeeney@mindstreammediagroup.com

Industry

Marketing