Marketing & Advertising

Company Overview

Mailchimp is a leading email marketing and automation platform with over 24 years of experience supporting sales growth for business clients, including franchises. As part of Intuit, Mailchimp delivers advanced AI-powered features and omnichannel marketing solutions, tailored to help multi-location brands and franchise operations boost customer engagement and revenue.

Services Offered

• AI-driven email, SMS, and marketing automation campaigns optimized for high engagement and ROI
• Advanced segmentation, analytics, and generative content for personalized, franchise-friendly marketing
• Seamless integrations with major business platforms including Salesforce, Shopify, QuickBooks, and WooCommerce for multi-location data management
• Onboarding specialists and customizable templates to speed up launch for distributed teams or new franchisees

Value Proposition

• Industry Specialization: Serves all industries with robust tools for retail, restaurant/QSR, and service franchises; strong track record supporting high-volume, multi-location businesses.
• Key Benefits:
  • Maximizes franchisee revenue potential with automated campaigns shown to deliver up to 25x ROI
  • Allows central management of marketing for all locations while empowering local customization
  • Offers advanced reporting and seamless integrations to coordinate marketing across platforms and franchise units
• Franchise Expertise: Mailchimp highlights case studies and resources focused on scaling marketing for distributed business models, making it a trusted choice for franchises seeking proven technology and scalable solutions.