Consulting, Franchise Consulting

Company Snapshot

• Year Founded: 2019
• Headquarters Location: Atlanta, GA
• Ownership: Private
• Key Executives: Marcia Mead (President/Founder)
• Number of Locations: Not publicly specified; boutique firm serving multiple franchise clients
• Public Contact: marciamead@m2franchiseconsulting.com | (Contact number not directly listed but typically available via LinkedIn profile or business listings)

Company Overview

M Squared Franchise Consulting provides specialized consulting services to franchisors, focusing on franchise development initiatives from program launches and renewals to ongoing marketing and candidate management. The company positions itself as a boutique, fractional partner offering tailored support that addresses the operational and growth needs of franchise organizations, enabling franchisors to scale effectively and adapt to evolving industry demands.

Services Offered

• Project-based franchise development, including departmental launches or renewals
• Consulting on franchise technology, automation, business processes, FDD compliance, staffing, reporting, and marketing
• Ongoing franchisee lead generation and candidate management
• Partnership-style services that adapt to each client’s specific requirements

Value Proposition

• Industry Specialization: Focused exclusively on franchisors across industries; current clients span sectors such as health/wellness, QSR, and home services.
• Key Benefits: Delivers scalable franchise development; provides automation and process expertise; ensures tailored, right-sized consulting that matches franchisor maturity and goals.
• Franchise Expertise: Demonstrates deep sector knowledge with a principal who brings over 20 years’ experience in franchise home office and franchisee roles. The firm cites multiple franchise clients, industry association involvement, and specific consulting tailored to the franchise business model.