Company Snapshot

• Year Founded: 2023
• Headquarters Location: Tampa, FL, USA
• Ownership: Private partnership
• Key Executives: Michael Hyam (CEO/Co-Founder), Liane Caruso (Co-Founder)
• Number of Locations: Hosts events in multiple cities; core team 2–10 employees
• Public Contact: Phone not listed; Email: hello@franchiseassembly.com

Company Overview

Let’s Grow! by Franchise Assembly delivers educational events tailored for franchise owners, franchise sales teams, and aspiring franchisors seeking operational growth and system excellence. Their mission is to provide actionable training, peer connections, and expert resources to foster responsible expansion and best practices for multi-unit franchise operations.

Services Offered

• Franchise development and sales education sessions, including workshops, panels, and keynote presentation
• Training in sales process, franchise agreement development, site selection, marketing, legal, real estate, construction, and franchisee onboarding
• Peer advisory and mastermind groups for franchise executives and teams
• Networking events, roundtable discussions, and executive-level masterclasses for franchise recruitment

Value Proposition

• Industry Specialization: Exclusively serves the franchise sector, with dedicated programming for franchisors, marketers, operators, and development professionals across industries such as QSR, retail, home services, and more.
• Key Benefits: Accelerates system growth through proven sales and development techniques; delivers actionable learning to streamline recruitment, improve leadership, and optimize marketing strategies; builds a collaborative peer network for ongoing support and industry benchmarking.
• Franchise Expertise: Features established franchise experts and partners; case studies and masterclasses are tailored for franchise executives; events are attended by 50–200+ franchise brands with a focus on franchise sales, marketing, and operations excellence.