Company Snapshot

• Year Founded: 2001
• Headquarters Location: Costa Mesa, California
• Ownership: Private
• Key Executives: James (Jimmy) Weeks (CEO, Director, Founder); Kevin Sabourin (Secretary); Paul Wolbert (Chief Financial Officer)
• Number of Locations: 1 (Headquarters; company is boutique-sized with under 10 employees)
• Public Contact: Phone: +1 (866)-996-8453 ; Email: Not explicitly listed, online form available

Company Overview

Internet Strategy Labs is a veteran-led technology provider specializing in analytics dashboards and marketing intelligence tools tailored to franchise systems and multi-location brands. Their core mission is to simplify data-driven decision-making for franchise owners by unifying disparate marketing, website, and sales data into real-time, actionable insights.

Services Offered

• Unified Insights Engine dashboard integrating marketing, web analytics, CRM, e-commerce, and SMS/AI bots for end-to-end performance tracking
• Franchise CRM platform with franchise-specific reporting, lead tracking, tagging, and automation
• Automated auditing, alerts, and emailed insights for all franchise locations and campaigns
• White-label solutions for agencies and umbrella franchisors, enabling brand-by-brand data segmentation and due diligence

Value Proposition

• Industry Specialization: Focuses on franchises and multi-location businesses across all sectors (including agencies and private equity groups managing multiple brands), with additional support for military-veteran and milspouse-owned businesses.
• Key Benefits:
  • Delivers a centralized view of all brand and franchise location marketing performance to optimize spend and pinpoint both top and underperforming units.
  • Enhances lead quality, streamlines acquisition tracking from source to sale, and provides actionable coaching alongside real-time data.
  • Enables accurate, granular financial and marketing performance benchmarking at the brand/group/individual location level.
• Franchise Expertise: Demonstrated track record supporting franchise groups such as VetFran and PuroClean, including veteran advocacy, case study testimonials, and leadership roles in franchise sector organizations. The solutions are purpose-built for franchise development and management, as highlighted by positive feedback from industry leaders and long-standing client relationships.