HubSpot

HubSpot

Other Technology Services

CRM, marketing, sales, and customer-service platform

Company Overview

HubSpot provides an AI-powered customer platform that unifies marketing, sales, and customer service within a single Smart CRM solution, enabling businesses to deliver connected customer experiences at scale. Its platform is trusted by over 268,000 customers globally—including franchises and multi-unit operators—offering integrated data, automation, and analytics to streamline business operations and drive growth for organizations of all sizes.

Services Offered

  • Cloud-based Smart CRM customized for marketing, sales, and customer service teams
  • AI-powered automation tools, including always-on agents to resolve customer inquiries and accelerate sales pipelines
  • Marketing automation (content management, email, social media, lead generation, and reporting)
  • Sales enablement, customer support solutions, and robust analytics for multi-location or franchise systems

Value Proposition

  • Industry Specialization: HubSpot serves a broad range of industries, including QSR, retail, home services, B2B, and B2C organizations; it is widely adopted by both SMBs and enterprise, as well as franchises and multi-location brands.
  • Key Benefits:
    • Unifies all customer interactions for every location into a single CRM for enhanced visibility and coordination
    • Automates and streamlines marketing, sales, and service tasks to improve lead management, customer retention, and location-level reporting
    • Facilitates scalable growth by supporting consistent customer experiences across all franchise units
  • Franchise Expertise: HubSpot actively highlights franchise client success stories and supports multi-unit operators with case studies about pipeline growth, improved NPS, and faster onboarding, demonstrating a track record of adapting their platform to franchise-specific needs.

Company Snapshot

Headquarters Locations

Cambridge , MA

Key Executives

Brian Halligan, CEO and cofounder; Dharmesh Shah, CTO and cofounder

Number of Locations

5-10

Industry

Other Technology Services