Marketing

Company Snapshot

• Year Founded: 1999[
• Headquarters Location: Plymouth, Minnesota, US
• Ownership: Private
• Key Executives: Dawn Kane (CEO, Co-founder), Jen Campbell (President, Partner), Greg Lindberg (Co-founder), Michelle Rollins (Executive Creative Director)
• Number of Locations: 1 location; approximately 11-50 employees
• Public Contact: Phone: 612-341-3100; Contact form available on website

Company Overview

Hot Dish Advertising is a full-service agency specializing in franchise-focused marketing, brand strategy, creative campaigns, and media placement for franchise systems and multi-location brands. With over 25 years in business, the agency offers tailored solutions that help franchise operations drive lead generation, recruit talent, and build scalable brand awareness within local and national markets.

Services Offered

• Strategic franchise brand development and campaign planning
• Creative services including multi-channel marketing, digital advertising, and website development
• Franchise lead generation and recruitment marketing
• Media buying and performance analytics for maximizing ROI across franchise networks

Value Proposition

• Industry Specialization: Hot Dish is dedicated to the franchise sector, working extensively with QSR, retail, health/wellness, and other multi-unit businesses.
• Key Benefits:
  • Drives qualified franchisee and customer leads with a proven process and data-driven targeting.
  • Delivers creative messaging and scalable brand assets that balance national brand standards with local franchise needs.
  • Provides measurable improvements in cost-per-lead (CPL) and client ROI, outperforming industry averages.
• Franchise Expertise: The agency has worked with over 400 franchise brands, including Freddy’s Frozen Custard, Tropical Smoothie Cafe, Shipley Do-Nuts, and others, frequently cited by Entrepreneur as a top franchise supplier in marketing for several years. Case studies and long-term partnerships (11+ years) demonstrate Hot Dish's ability to adapt strategies for growth and expansion at every stage of a franchise system.