Company Snapshot

• Year Founded: 2024
• Headquarters Location: Dallas, Texas, United States
• Ownership: Private
• Key Executives: Keith Gerson (President \& CEO), Jesse Gerson (Chief Franchise Experience Officer)
• Number of Locations: 2-10 employees (boutique firm)
• Public Contact: Not explicitly listed on site; contact via website's inquiry form

Company Overview

Gerson Advisory Services specializes in franchise consulting and advisory solutions, leveraging more than 50 years of direct industry experience. The firm delivers forensic, data-driven guidance to franchisors and private equity groups focused on improving franchise sales, marketing, operations, and engagement. Gerson's deep expertise and executive network enable clients to benchmark and optimize their franchise systems for sustained, competitive growth.

Services Offered

• Forensic audits of franchise sales, marketing, and operations to identify process gaps and unlock performance improvements.
• Franchise Disclosure Document (FDD) and competitive analysis to benchmark against industry peers and inform strategic adjustments.
• Coaching and workshops for franchisee performance improvement and leadership development.
• Franchise experience optimization—systems to enhance franchisee engagement, retention, and lifecycle outcomes.

Value Proposition

• Industry Specialization: Focused exclusively on franchise systems across sectors such as QSR, retail, home services, and B2B—serving emerging brands, established franchisors, and private equity clients.
• Key Benefits:
  • Offers actionable forensic and comparative benchmarking to help franchisors out-execute competition and drive best practices through analytics and industry insights.
  • Provides franchise-specific experience, engagement, and retention solutions—proven to increase revenues and reduce franchisee attrition.[^3][^4]
  • Highly connected in the franchise industry, facilitating introductions, collaborations, and access to a broad spectrum of industry leaders.[^3]
• Franchise Expertise: Recognized as a top franchise consultant by Entrepreneur Magazine (2024) and backed by 1,130+ franchisor endorsements. Noted for published franchise industry research, including the FranConnect Franchise Sales Index Report, with client testimonials highlighting tangible impact on growth and competitive positioning.