Technology

Company Overview

GbBIS specializes in GIS mapping software and customized location analytics designed to optimize territory management, market analysis, and site selection for franchise operations and multi-location businesses. Their mission is to empower franchise brands and business owners to make informed, data-driven geographic decisions that support scalable growth and strategic expansion.

Services Offered

• Franchise territory mapping and optimization software (360FRANTerra) to add, edit, and manage franchise territories throughout their lifecycle.
• Site selection tools (20/20iSite) for analyzing demographics, competitor landscapes, drive times, and traffic data.
• Market analysis solutions (MarketMentor) to rank, compare, and forecast performance across new and existing territories.
• Data services including geocoding, customer profiling, white space analysis, sales forecasting, and mailing list management for prospect targeting.

Value Proposition

• Industry Specialization: Solutions are tailored for franchise systems and have deep expertise in QSR, retail, service, and other multi-location brands; partnerships with leading Franchise Sales Organizations and franchise consultants.
• Key Benefits:
  • Maximizes territory sales and market coverage, ensuring franchisees receive optimal, data-driven territory assignments.
  • Streamlines franchise growth strategy with actionable insights on location viability, market demographics, and competitive landscapes.
  • Enhances efficiency and reduces risk of territory cannibalization with comprehensive mapping and performance benchmarking.
• Franchise Expertise: Over 36 years of experience and more than 100,000 successful projects serving franchise brands; documented case studies and whitepapers focused on franchise territory optimization and expansion.