Company Snapshot

• Year Founded: 1971
• Headquarters Location: New York, NY, with offices in Raleigh, Chicago, and Basel, Switzerland
• Ownership: Private (Independently held, part of PROI Worldwide network)
• Key Executives: Anne Green (CEO), Brian Hall (President), Ron Loch (COO), Steve Halsey (Chief Growth Officer), Seth Niessen (CFO), Kate Threewitts (Chief People Officer)
• Number of Locations: 4 primary offices, 160+ employees
• Public Contact: Contact form and office info provided on the website; phone/email: info@gscommunications.com; phone for New York HQ: (212) 697-2600

Company Overview

G\&S Business Communications is a mid-sized, independent communications agency specializing in integrated public relations, digital marketing, creative, and reputation management solutions for B2B and B2C clients across multiple sectors. The agency partners with innovative, growth-focused brands—helping them clarify messaging, extend market reach, and drive business results with strategic communications specifically designed to support growth initiatives in complex, highly regulated industries.

Services Offered

• Integrated public relations and corporate communications, including crisis and reputation management
• Multi-channel digital marketing, social media, and content strategy
• Brand strategy, creative services, and storytelling for B2B and B2C businesses
• Industry research, analytics, and consulting—including franchise marketing and communications solutions

Value Proposition

• Industry Specialization: Deep sector expertise in advanced manufacturing, agribusiness, healthcare, professional services, home and building, and landscaping; experience supporting franchises in home services, real estate, and other regulated sectors.
• Key Benefits:
  • Provides integrated campaigns that raise awareness, drive lead generation, and position franchise brands for scalable growth.
  • Delivers measurable outcomes through analytics-driven strategy, enhancing marketing ROI for franchise systems.
  • Facilitates coordinated national and local messaging—important for franchises managing brand consistency across multiple locations.
• Franchise Expertise: G\&S has documented success with national franchise brands (e.g., Zerorez home-cleaning franchise), offering brand audits, creative content, and multi-location campaign management. The agency provides sector-specific knowledge and tools tailored for franchise networks, and leverages global reach via its PROI Worldwide partnership for franchises with international ambitions.