Franchise Consulting/Development

Company Snapshot

• Year Founded: 2002
• Headquarters Location: Nashville, Tennessee (901 Woodland St, Nashville, TN 37206)
• Ownership: Private
• Key Executives: Joe Mathews (Founder \& CEO)
• Number of Locations: Single office; has worked with 140+ franchise brands
• Public Contact: Phone: (615) 905-4768; Email: info@franchiseperformancegroup.com

Company Overview

Franchise Performance Group (FPG) is a consulting firm specializing in franchise development, lead generation, and recruitment for franchisors and franchise systems. They partner with executive management to create strategies for sustainable brand growth, leveraging deep franchise sector expertise to help both established and emerging franchisors scale efficiently and profitably.

Services Offered

• End-to-end franchisee recruitment and outsourced franchise sales solutions, including lead qualification and deal management.
• Digital marketing and targeted advertising (SEO, Google, Facebook, LinkedIn, programmatic geo-targeting) for franchise opportunity promotion.
• Franchise website design and development with a focus on lead conversion.
• Strategic consulting in sales process design, franchisee profiling, and CRM integration to support growth objectives.

Value Proposition

• Industry Specialization: Focuses exclusively on franchisors across QSR, retail, home services, health, and more, with a proven track record among both national and boutique franchise brands.
• Key Benefits:
  • Accelerates high-quality franchisee recruitment and brand expansion.
  • Maximizes marketing ROI by targeting buyer segments likeliest to succeed.
  • Improves franchisee fit, reducing underperformance and long-term risk to franchisors.
• Franchise Expertise: FPG has helped over 140 brands recruit more than 4,000 franchisees, with half of its clients earning a place on Entrepreneur’s Franchise 500. Case studies include national success stories such as Subway, Marco’s Pizza, Great Clips, and others. Their leadership has authored multiple best-selling franchise industry books and regularly produces franchise-specific thought leadership.