Events, Conferences

Company Snapshot

• Year Founded: 1998
• Headquarters Location: San Jose, CA
• Ownership: Private; Partnership event by Franchise Update Media and the International Franchise Association (IFA)
• Key Executives: Advisory board of franchise industry leaders; specific names not publicly listed for 2025
• Number of Locations: Annual event (one main location, InterContinental Atlanta, GA); not a multi-location business
• Public Contact:
  • Phone: 800-289-4232 ext. 202
  • Email: sales@franchiseupdatemedia.com, fldcconference@fumgmail.com

Company Overview

The Franchise Leadership \& Development Conference (FLDC) is an exclusive annual event tailored to franchise CEOs, presidents, sales, and development executives, delivering forward-looking education, peer networking, and actionable strategies critical to franchise growth. Organized by Franchise Update Media in partnership with the International Franchise Association, FLDC provides franchise leaders with the latest industry trends, benchmarking data, and solutions from top product and service providers to accelerate business expansion and operational excellence.

Services Offered

• Executive-level workshops, keynote addresses, and expert-led panels focused on franchise sales, lead generation, and growth strategy.
• Peer-to-peer networking with franchisor CEOs, presidents, and high-level development professionals for collaborative problem-solving.
• Proprietary industry research like the Annual Franchise Development Report (AFDR) and mystery shopping data to benchmark and improve franchise development outcomes.
• Access to an exhibit area featuring specialized vendors with the latest franchise-focused technologies, products, and support services.

Value Proposition

• Industry Specialization: Exclusively serves franchisors and franchise development executives across all sectors—QSR, retail, home services, and more—regardless of maturity or size.
• Key Benefits:
  • Offers unparalleled industry networking, connecting attendees directly to top-performing franchisors and suppliers.
  • Delivers franchise-specific benchmarking and sales effectiveness data (e.g., AFDR, mystery shopping results) to drive evidence-based growth.
  • Provides actionable education tailored to the unique operational, leadership, and expansion challenges of franchise systems.
• Franchise Expertise: Over 25 years as the premier event for franchise growth, with content crafted by an advisory board of seasoned franchise leaders and a documented record of franchise-focused case studies, whitepapers, and attendee success stories.